Many people think that online writing is similar to other types
of writing, such as writing for a school newspaper or a magazine. While
this may seem true on the surface, online writing has qualities that
makes it completely different from other types of writing.
Just like advertising copy differs from short story writing, writing for the web means using additional sets of rules and tools. Google AdWords Tool and Search Engine Optimization become essential elements of the writing process of a web content writer. You have to come up with a good keyword or keyword list to get maximum results from your articles. Whether you are aiming to drive traffic to your website or want to increase your pay-per-click rate, using tools like Google AdWords Tool and
incorporating various Search Engine Optimization (SEO) techniques will help you achieve your online goals easily.
Research, content, originality, keywords, keyword densities and SEO are just some of the things an online writer needs to focus on. Aside from these, a web content writer still has to keep in mind grammar rules, proper used of punctuation marks and correct spelling. Because of the many things an online writer has to think of when writing articles for the web, it is very easy for the novice web content writer to get overwhelmed. Fortunately, there are now online writing tools available to make web content writing a breeze even for new writers. Google AdWords Keyword Tool helps writers write off the confusion in keyword generation.
With the Google AdWords Keyword Tool, a writer can generate keyword information, create more page views, and ultimately boost a website's ranking. To use the Google AdWords Keyword Tool, just follow these simple steps:
Type in a word or phrase in the query box.
Set the parameters for the search. Choose the location of the search you want to get results from, the language used and devices used.
Enter the security word or login to your Google AdWords account if you have any.
Click on "Search".
You will see 4 columns. The keyword list, competition, global monthly searches and local monthly searches.
From the values on the columns, it will be easier for you to choose your main keyword and secondary keywords you would like to use for your article.
Understanding the Columns and Values
Competition shows how competitive a keyword is in Google. If a keyword has a low competition rate, it would be easy for this keyword to be on the first page of search results on Google. It would follow that if you choose a keyword with low competition, it would be easy for your article to be on the first page of Google Search. Of course, you would still need to use some SEO techniques to improve your article's ranking and not solely depend on the use of a keyword with a low competition value.
Global Monthly Searches tells you how often your keyword is searched within a 12-month period. This value includes searches from all countries and languages. It is possible to have a keyword with low competition and high global monthly searches.
Local Monthly Searches shows how often the keyword is searched in your specified location within a 12-month period.
To write Search Engine Optimized (SEO) articles, what many web content writers do is to choose a main keyword and at least 5 secondary keywords from the keyword tool result. The main keyword will be repeated several times, depending on the specified keyword density while the secondary keywords will be used once or twice within the article.
Google AdWords Keyword Tool helps you write Search Engine Optimized articles. However, don't forget that while online writing may focus on keywords and Search Engine Optimization (SEO), quality still holds more weight than anything else when it comes to providing your readers with information and making them come back to your website for more.
Just like advertising copy differs from short story writing, writing for the web means using additional sets of rules and tools. Google AdWords Tool and Search Engine Optimization become essential elements of the writing process of a web content writer. You have to come up with a good keyword or keyword list to get maximum results from your articles. Whether you are aiming to drive traffic to your website or want to increase your pay-per-click rate, using tools like Google AdWords Tool and
incorporating various Search Engine Optimization (SEO) techniques will help you achieve your online goals easily.
Research, content, originality, keywords, keyword densities and SEO are just some of the things an online writer needs to focus on. Aside from these, a web content writer still has to keep in mind grammar rules, proper used of punctuation marks and correct spelling. Because of the many things an online writer has to think of when writing articles for the web, it is very easy for the novice web content writer to get overwhelmed. Fortunately, there are now online writing tools available to make web content writing a breeze even for new writers. Google AdWords Keyword Tool helps writers write off the confusion in keyword generation.
With the Google AdWords Keyword Tool, a writer can generate keyword information, create more page views, and ultimately boost a website's ranking. To use the Google AdWords Keyword Tool, just follow these simple steps:
Type in a word or phrase in the query box.
Set the parameters for the search. Choose the location of the search you want to get results from, the language used and devices used.
Enter the security word or login to your Google AdWords account if you have any.
Click on "Search".
You will see 4 columns. The keyword list, competition, global monthly searches and local monthly searches.
From the values on the columns, it will be easier for you to choose your main keyword and secondary keywords you would like to use for your article.
Understanding the Columns and Values
Competition shows how competitive a keyword is in Google. If a keyword has a low competition rate, it would be easy for this keyword to be on the first page of search results on Google. It would follow that if you choose a keyword with low competition, it would be easy for your article to be on the first page of Google Search. Of course, you would still need to use some SEO techniques to improve your article's ranking and not solely depend on the use of a keyword with a low competition value.
Global Monthly Searches tells you how often your keyword is searched within a 12-month period. This value includes searches from all countries and languages. It is possible to have a keyword with low competition and high global monthly searches.
Local Monthly Searches shows how often the keyword is searched in your specified location within a 12-month period.
To write Search Engine Optimized (SEO) articles, what many web content writers do is to choose a main keyword and at least 5 secondary keywords from the keyword tool result. The main keyword will be repeated several times, depending on the specified keyword density while the secondary keywords will be used once or twice within the article.
Google AdWords Keyword Tool helps you write Search Engine Optimized articles. However, don't forget that while online writing may focus on keywords and Search Engine Optimization (SEO), quality still holds more weight than anything else when it comes to providing your readers with information and making them come back to your website for more.
Aileen has been a web content writer since 2008. At present, she writes for Adblogcontent, a writing service that offers quality articles at an affordable price.
Know more about her and read her blogs at Muses On Air.
Know more about her and read her blogs at Muses On Air.
Article Source:
http://EzineArticles.com/?expert=Aileen_R.
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