Avoid overemphasizing Volume
Online marketers need to understand that search volume is only part of the online marketing equation. Regardless of how much search volume a keyword gets you will not rise to the top rankings if there is stiff competition around that keyword. A wise move here is to take a low volume phrase that can channel a good amount of organic visits. Key to this is simply ensuring that you are going with converting long tail keywords such as keywords with a buying intention (if you are selling products). A key phrase like, "Vigor Springs Coupon" is likely to attract better converting
traffic compared to a key phrase like "How to configure Vigor ". The former has buying intention and the later does not.
Do not take volume figures at face value
Many online marketers are hooked in the plethora of keyword research tools. The most common of these being the free Google Adwords keyword tool, Market Samurai, Longtail Pro, Brainstormer and many others. Volume is indeed a big factor but marketers need to understand that the figures represent mere stats of PPC ad impressions. If you want to arrive at the best keywords to use then explore about 3 match types. While doing this make use of the apples-to-apples comparisons in order to identify keywords with more value. Also avoid relying on the broad matches. For campaigns with a global reach marketers can work with the global search volume figures.
Do not commit keyword cannibalism
This is the tendency to target the same keyword right through the website. Many get keyword-happy and will ramble about the identified keyword right across the entire website. This is very detrimental as it eliminates the capacity to target other important keywords through your website pages. Once you rank well for the identified keyword targeting the same on other pages pits your efforts against your own endeavor to get all your pages on the top search engine positions for different searches. The best approach is to build an authority page for your identified keyword and then do the same for other keywords on other pages.
There many mistakes that you run the risk of committing especially if you are a novice in the jungle of SEO. Some of these include neglecting localization in SERPs, overlooking the importance of keyword research prior to building the site and so on. If you have a low budget you can consider getting an experienced SEO expert or Internet marketing freelancer to handle your SEO and internet marketing campaign prudently and effectively.
Online marketers need to understand that search volume is only part of the online marketing equation. Regardless of how much search volume a keyword gets you will not rise to the top rankings if there is stiff competition around that keyword. A wise move here is to take a low volume phrase that can channel a good amount of organic visits. Key to this is simply ensuring that you are going with converting long tail keywords such as keywords with a buying intention (if you are selling products). A key phrase like, "Vigor Springs Coupon" is likely to attract better converting
traffic compared to a key phrase like "How to configure Vigor ". The former has buying intention and the later does not.
Do not take volume figures at face value
Many online marketers are hooked in the plethora of keyword research tools. The most common of these being the free Google Adwords keyword tool, Market Samurai, Longtail Pro, Brainstormer and many others. Volume is indeed a big factor but marketers need to understand that the figures represent mere stats of PPC ad impressions. If you want to arrive at the best keywords to use then explore about 3 match types. While doing this make use of the apples-to-apples comparisons in order to identify keywords with more value. Also avoid relying on the broad matches. For campaigns with a global reach marketers can work with the global search volume figures.
Do not commit keyword cannibalism
This is the tendency to target the same keyword right through the website. Many get keyword-happy and will ramble about the identified keyword right across the entire website. This is very detrimental as it eliminates the capacity to target other important keywords through your website pages. Once you rank well for the identified keyword targeting the same on other pages pits your efforts against your own endeavor to get all your pages on the top search engine positions for different searches. The best approach is to build an authority page for your identified keyword and then do the same for other keywords on other pages.
There many mistakes that you run the risk of committing especially if you are a novice in the jungle of SEO. Some of these include neglecting localization in SERPs, overlooking the importance of keyword research prior to building the site and so on. If you have a low budget you can consider getting an experienced SEO expert or Internet marketing freelancer to handle your SEO and internet marketing campaign prudently and effectively.
Find SEO experts and keyword researchers at http://www.convarge.com. This is a growing virtual work center with live chat and video chat facilities of complete high end outsourcing needs.
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